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    Vetements

    Vetements, which in French means “to wear”, is a designer collective created by Demna and Guram Gvasalia alongside various collaborators, which include stylist Lotta Volkova. Initially, the brand worked anonymously, but later revealed itself due to the buzz around its apparel and a nomination for the coveted LMVH Prize. By now Vetements had established a look, which made the brand a household name. The brand rejects the fashion system by showing both men’s and women’s collections during Paris High Couture Fashion Week. Its latest collection was made in tandem with 18 different brands, ranging from Dr. Martens and Manolo Blahnik to Brioni and Champion. Vetements is worn by everyone from music stars like Rihanna, Kanye West, A$AP Rocky, Celion Dion, and Travis Scott to reality stars such as The Kardashians.