men

SVMOSCOW concept-store is one of the first hidden jewel stores in Russia. Located in a 1910 manor, not in a fashion-retail neighbourhood but in an unexpected vicinity of embassies and the High Court.  SV presents collections by avant-garde brands that changed the history of fashion: Ann Demeulemeester and Maison Margiela are next to Junya Watanabe and Yohji Yamamoto. Those are constantly mixed with key contemporary luxury brands like Balenciaga, Jil Sander, The Row and streetwear by Fear of God, Midnight Studios and Pigalle. Men’s department of our store includes such artisanal brands as Ziggy Chen, Guidi, The Viridi-Anne, Julius and Leon Emmanuel Blanck, that are well-known for employing vintage materials and craftwork. The store stock rare Japanese brands that are famous for their more than narrow distribution: Undercover, Hender Scheme, Readymade, Mastermind World and visvim. SVMOSCOW curators were the first to introduce such names as Doublet, Haider Ackermann and Vetements to customers in Russia, and Enfants Riches Deprimes and Isaac Reina are sold exclusively in the store. Our selection includes limited runway pieces featured in i-D and GQ and seen on media stars like Kanye West and Travis Scott, and basic wardrobe items.