Founder Colm Dillane
KidSuper is Colm’s artistic pseudonym from childhood that’s how he came up with the brands name
LVMH award-winning American Colm Dillane says: "The whole idea about KidSuper is to be a superhero, the idea that absolutely anything is possible." From music to video clips and galleries, to short films, art and fashion - there are no boundaries for Colm, he creates project after project and each one blooms magically.
In the beginning, Colm had been selling T-shirts right from his dorm room, now the brand is worn by Lil Uzi Vert, Young Thug, 21 Savage, J Balvin and Bad Bunny. KidSuper's flagship store nestles between dentistry and a Mexican restaurant on an unremarkable street in north Brooklyn. For many, this is just a random blue building, some even think that this is a daycare, but behind these walls the magic is happening. The store is the personification of Colm, today it is an ordinary store tomorrow it is a gallery.
The ever-smiling Dillane infiltrates the brand with positive emotions, the designer firmly believes that enthusiasm is contagious and that whatever you do with maximum enthusiasm will surely lead to the hearts of people. Colm recalls his footballing past and a collection with a jersey and a bag in the form of a vintage soccer ball appears, then the designer looks into the future and asks New Yorkers: what do you want to do before you die - the S/S 2022 collection is being created. Colm Dillane - is an artist and a writer, and the things of his brand are canvases and stories. KidSuper is presented exclusively at SVMOSCOW.