Women / ueg
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UEG

UEG

UEG (usa e getta - Italian 'use and throw') is Polish brand founded by the famous artist and designer Michal Lojewski in 2004. Michal spent his childhood in Tokyo after graduating from the Academy of Fine Arts in Warsaw, he opened a branding company, and later became a co-founder of UEG. The concept of the brand is consumption, which is based on graphic design. UEG idea of man in the modern world is presented in a specially created rules and manifesto brand located on the clothing labels.