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Fear of God
Fear of God
Pronunciation [‘fɪə(r) ’əv ‘ɡɒd]
Etymology references the religious traditions of the Lorenzo family and the book, My Utmost for His Highest, by the evangelical teacher, Oswald Chambers
Founder Jerry Lorenzo
The American streetwear label, Fear of God, could have not defined contemporary fashion but it sure did crystallise it. Balancing between luxury and sport, the brand’s product is often reminiscent of the American classic. Yet, all garments are cut from scratch to create a fresh silhouette informed by the aesthetics of grunge and hip-hop, and sewn from fine fabrics sourced in Japan and Italy. Last but not least: a hidden detail, culture or religious reference are prerequisite to each piece by Fear of God.
This blend of vintage Americana, European luxury and the futuristic palette has resonated with many great characters of the zeitgeist, earning Lorenzo collaborations with Kanye West, Justin Bieber and Kendrick Lamar.
- people queuing for Justin Bieber’s tour merch designed by Lorenzo
- donating Fear of God clothes to the homeless people on Skid Row
- working for Yeezy
- oversized flannel shirts