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Doublet

Doublet

Doublet

Pronunciation [ˈdʌblət]

Etymology references Lewis Carroll’s classic word puzzle

Est. 2011

Founder Masayuki Ino


Alongside other renowned Japanese streetwear brands, Doublet is special in its essence. Preserving the traditions of quality craftsmanship, Masayuki Ino takes his viewer and client on a rollercoaster to provide a unique stimulating experience.


Before starting Doublet, Ino worked seven years for Mihara Yasuhiro, his personal imprint, however, having little in common with the eminent avant-garde designer. With Doublet, you never know what’s coming next: the brand’s surprise arsenal includes playful prints, puzzle packaging, sketches with famous actors presenting their products, and, of course, a peculiar style of wear (like a sweater that can be worn inside out).


Milestones:

  • LVMH Prize for emerging talent
  • Tokyo Fashion Award
  • plastic-covered shirt
  • cardboard-leather bag
  • jacquard sweater to be worn inside out

SALE UP TO 50% OFF ON SS'21