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Doublet

Doublet

Doublet is a Japanese brand established in 2012 by Masayuki Ino, a Tokyo Mode Academy graduate, who was also designing footwear and accessories at Miharayasuhiro. Masayuki also rounds up with contemporary artists like Takashi Murakami. In 2018 Ino was awarded with LVMH Prize, the main award in the fashion industry. Doublet's DNA is the reproduction of strange everyday wear, hence the slogan — "strangest comfort". Taking neutral streetwear for a foundation, Masayuki Ino ironically exemplifies modern pop-culture (for example, Compressed series is an interpretation of fast fashion, one has to put it on water for some time, just like an instant noodle). Doublet is paying great attention to their fabrics, some are even designed especially for the brand. Stars like Swae Lee, Lil Uzi Vert, Mykki Blanco, Kendall Jenner and Travis Scott have been seen in Doublet outfits. SS'19 collection by Doublet is available online in SVMOSCOW.